The above title may seem a little odd. Allow me to explain further. The women in my house love to sew. The sew everything including t-shirts, towels, and other linens. They use their handy dandy singer 7258 sewing machine to do so. The review of the Singer 7258 was nothing short of how amazing it was by the sales rep before I actually purchased it. Sewing t-shirts and other goods for fun and for profit are two different things. This article is not about sewing machines though. It is a simple comparison in the political arena to show that candidates make merchandise not for fun but to sell it to further their political agenda.
Candidates are using online stores to sell any and everything with their name on it. As previiously noted, there is always an agenda in mind. Here, the political candidates are using the profits from selling their own goods to fund their campaigns. Running for office is not cheap. Candidates need to gain as much money as possible to effectively compete against other candidates and win. How much are political candidates raising?
Well, Obama for his 2008 presidential run set the standard. His team brought in just about 40 million according to the Director of Marketing and Merchandising. Equally as important is the fact that they got a slew of voter registration information. Now, current political candidates for the 2106 presidentail race are taking note. All of the candidates are basically doing the same thing in order to get those type of results. Ideally, the candidates would be looking for a ripple effect. A fan wearing a t-shirt in support of a 2016 presidential campaign will come in contact with his family, friends, and co-workers. The person may tell them why they are such a fan of this particular candidate which in turn may bring others on board.